Blog post plan for 2019
I have been writing blog posts for a while now on this site, and every now and then I think about what I should be doing when it comes to my writing process. I have a few posts that are doing well, and a whole bunch that are not so there is a need to improve my strategy. In addition it is the begging of a new year, so all the more reason to take a moment to consider what I am doing, and more importantly what I can do to improve. So I thought I would start a new year with a new post on a topic that I do not touch on often here when it comes to the subject of bogging in general, rather than javaScript related content.
1 - Blog posts should target a keyword
I am not promoting my content on social media, my strategy of blog post promotion is then depending completely on organic traffic. This has been the case sense the beginning, and so far it is working out okay. The thing about it though is that when I was first starting out, I was following a strategy that is like throwing a plate of spaghetti against a wall to see what sticks. Although that kind of strategy works, it is not very efficient. It is better to just know what will stick to begin with before I even start writing.
So at present I have a few posts that are preforming very well, and a whole lot that are not doing much of anything. To get my site to preform better I am just going to have to do gain a decent grasp on how to do keyword research effectively. This is something that I aim to improve on in the coming year.
2 - I aim to become passionate about what ranks, rather than writing about what I am passionate about to begin with.
There is the idea of writing about areas of javaScript that I am all ready passionate about, and then there is the idea of just jumping around all over the board, and just writing about any area of javaScript that I manage to rank with in google search. For example many people get into programming with the aspiration of becoming a successful indie game developer, but the problem with that is that becoming an indie game developer is kind of the programming equivalent of becoming a rock star. It is something that one should pursue sure, simply because it is an example of something that help keep things interesting. Still there are other aspects of programing as well, and writing about other aspects of programming with javaScript might prove to be more rewarding in terms of traffic.
When I am writing about phaser for example, that is an example of me writing about something simply because I am interested in it, that is I am all ready passionate about it. However my best preforming content on this site has to do with lodash, a javaScript project that I am not all the passionate about, or at least was not. Passionate about it or not, my lodash content it is bringing in way more traffic.than phaser over ten times as much in fact. On top of that the volume of content that I have written on it is far less, and the amount of time spent working on each post is way lower as well.
So regardless if I like writing about phaser better or not, when it comes to driving traffic to this site, it is better to write about lodash. Or in other words, it is better to write about something that I am not passionate about, but will hopefully become passionate about it if it preforms well.
3 - More Posts on vanilla js content
These days I have been writing more content on plain old vanilla javaScript, rather than a certain library or framework. This is something I am going to continue for a while, with a new strategy that takes into account keyword research. This might result in expanding my collection on plan old javaScript to around one hundred posts, or so maybe. I will also want to revise my older content on vanilla js as well, to improve post quality, and just make necessary updates.
The main reason why I will be doing this is as an experiment when it comes to keyword research. If I can find a way to do this kind of research effectively it should be possible to turn that collection of content into something that preforms as well as my content on lodash. Of course that is not the only reason why, javaScript is just awesome to begin with as well.
4 - Additional sites, and maybe some projects as well.
Now that this site is doing okay at least it is time to start scaling up. Of course that means more content on this site, but it also means updating existing content, and starting additional sites as well. When making a website what is really going to make a break a sites success is its content. People do not visit sites, and keep coming back to them because of the layout.
Blog posts are an example of content that is a great way to start bringing in traffic to a site, but there are other examples of content as well. When it comes to javaScript development there is of course making games as a from of content, but that is not even the half of it. There is also making animations with javaScript as well, which can be used to furnish yet another kind of content that might help produce a successful site also. So I aim to diversify a bit more this year, and not just with this site, a few new projects sounds like a good idea.
5 - Write longer, higher quality posts
When looking over a lot of my older content I have discovered something, a great deal of my content is a little thin. I have over three hundred posts at this point, but many of them are around five hundred words or less even. I know that a longer post does not necessarily mean that it is a better post. However still with much of my content it seems like I could elaborate a whole lot more on things.
6 - Find a good over all plan for moving forward
One thing I would like to figure out moving forward with this site, is a good over all plan with where I should be placing my focus. I do not want to wast my time any more.
Conclusion
So when it comes to writing blog posts for 2019 I will be trying out some new strategies and ideas when it comes to my process of how to go about writing and updating content. It might be a while yet until I get the hang of things when it comes to being a webmaster, but I think this is something that is worth while.